The Official Do Good Better Podcast Season Six Ep18 Best-Selling Authors Brian Moran and Michael Lennington Discuss “The 12 Week Year”

May 17, 2022 FM Podcasts Do Good Better 00:42:1329.06M 0 Comments

Today Patrick welcomes Brian Moran and Michael Lennington, authors of the New York Times Bestseller, The 12 Week Year, the guide to shortening your execution cycle down from one year to twelve weeks.

Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your “year” to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.

  • Explains how to leverage the power of a 12 week year to drive improved results in any area of your life
  • Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness
  • Authors are leading experts on execution and implementation

Turn your organization's idea of a year on its head, and speed your journey to success!

Learn More About The 12 Week Year:  https://12weekyear.com/ 

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About The Official Do Good Better Podcast:
Each episode features (fundraising expert, speaker, event creator and author) Patrick Kirby interviewing leaders and champions of small & medium nonprofits to share their successes, their impact, and what makes them a unicorn in a field of horses. Patrick answers fundraising questions and (most importantly) showcases how you can support these small nonprofits doing great big things!

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