The Irrationally Exuberant | OK Soda pt. 1

Ok Soda was a soda. A pop, as most folks call it up here – it’s shameful what we’ve done with language – made by the good folks at the Coca Cola Corporation, dreamed up by the same ad wizards that created New Coke, the Coke that tasted like a Pepsi. Full caloried sodas were all the rage back then, as the boomers hadn’t yet caught the health food bug. It was wreaking havoc on everyone as has pretty much everything the boomers did and didn’t do. Also many things they kind of did. As a result, everybody in 1994 was hideous – bloated and pallid, capped by fluffy hair, wearing either long sleeve, white collared polos with pleated khakis or Big Johnson t-shirts and jeans so grotesque you wouldn’t believe me if I described them to you.

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